Interested in exhibiting? Already an exhibitor? Find all the important information below.
Why exhibit?
Saudi Arabia is the largest market for the automotive aftermarket industry in the Middle East and will continue to grow rapidly driven by the country’s economic growth. Here’s why:
- About 83% of the vehicles in Saudi Arabia are without warranty and seek external aftermarket services, according to recent research from Glasgow Consulting Group.
- About 94% of drivers consider third party aftermarket service, which implies that a significant number of customers are willing to avail the services of an outside workshop for vehicle maintenance.
- Growth in infrastructure development, logistics, e-commerce and tourism as a part of Saudi Arabia’s Vision 2030 are set to contribute towards major growth in the automotive and aftermarket sector in the Kingdom.
If you’re interested in tapping into the business opportunities present in this market and are looking for a platform to showcase your products and solutions, Automechanika Riyadh will be a must-attend event for you.
Why explore the Saudi Arabian automotive aftermarket industry?
Government policies driving automotive growth
Benefit from the unwavering support of the Saudi Arabian government, which has implemented progressive policies to foster the automotive sector, including the development of local manufacturing capabilities.
Vision 2030 paving the way for automotive expansion
Vision 2030's economic diversification in Saudi Arabia positively impacts industries, fostering growth in the automotive sector, driving demand for aftermarket products amid infrastructure and construction projects.
Population growth accelerating automotive demand
With a large and growing population, Saudi Arabia exhibits a strong demand for automobiles. The rising rate of vehicle ownership translates into an increased need for automotive aftermarket products and services.
Aging vehicle fleet boosting aftermarket opportunities
Increasing average vehicle age in Saudi Arabia fuels higher demand for maintenance, repairs, and aftermarket components, propelling industry growth.
Customization trends fueling aftermarket innovation
Saudi Arabian consumers, akin to global trends, show a growing interest in customizing their vehicles. This trend creates opportunities for the aftermarket industry to provide a diverse range of accessories, performance parts, and aesthetic enhancements.
USD 9.5 billion market potential by 2030
Saudi Arabia continues to lead the GCC’s automotive and mobility transformation under Vision 2030. The Kingdom accounts for approximately 40% of the GCC automotive aftermarket*, with the market valued at USD 6.4–6.7 billion in 2024 and projected to reach USD 9.5 billion by 2030**. At the same time, strong investment in local manufacturing, logistics infrastructure, and industrial clusters is reinforcing Saudi Arabia’s position as the region’s largest automotive hub.
Source:
*Astrolabs
**Research and markets
Infrastructure projects driving automotive aftermarket demand
Ongoing infrastructure and economic development initiatives contribute to the automotive sector's growth. These projects entail specific requirements, presenting opportunities for vehicle-related services, transport, and aftermarket support.
Strategic government entities supporting industry growth
Establishment of key government entities, including Ministry of Investment Saudi Arabia (MISA), National Industrial Development Center (NIDC), Transport General Authority (TGA), Saudi Industrial Development Fund (SIDF) fortify industry support and growth.
Key reasons to exhibit:
- Meet potential buyers
- Find new markets
- Generate new sales leads
- Discuss business needs of customers in a neutral environment
- Build relationships with existing customers / to consolidate market position
- Chance to educate the market with your product knowledge and expertise
- Demonstrate your products and services, answer questions and overcome objectives
- Ideal platform to launch new products
- Chance to position your company as a market leader
- Bring the most active prospects to your stand
- Build brand awareness
- Generate media exposure for your company
Booking Details
Are you interested in exhibiting at Automechanika Riyadh? Please fill out this form.
Whether you're a manufacturer looking to enter the market or a well-established distributor/supplier, Automechanika Riyadh is the perfect gateway for you to be part of the opportunity that Saudi Arabia, the region's largest automotive aftermarket industry presents.
Exhibiting this year? Here's all the information you need to stand out
Organise successful participation through the following free online services:
1. Exhibitor online portal
This is where you can update your company details that will be included in our exhibitor search module and order services and technical items for your stand.
The password and login details to your exhibitor online portal will be sent to you by our operations team.
2. Free marketing activities
Download free banners, e-cards, signatures etc. to use to invite your clients to visit you at the show. Confirmed exhibitors will be notified when the Marketing Toolbox is available.
Sponsorship & Branding Opportunities
Stand out from your competitors!
Increase your brand recognition and market exposure at Automechanika Riyadh with exclusive branding and promotional opportunities for exhibiting companies
Build-up & Dismantling
Build Up
The set up for Automechanika Riyadh will commence two days prior to the exhibition, whereby this first day is reserved for stand contractors only. Exhibitors may decorate their booths with product displays during the afternoon the day before opening.
Exhibitor badges can be collected onsite from the entrance hall. Stand contractors and labourers will access the hall from the loading bay area.
Dismantling
Please do not dismantle or clear your stand before the official closing of the show.
Vehicles will have access to the loading bay only after the show, gate passes are not issued by the Organiser.
For security reasons, the hall needs to be cleared of all exhibits by midnight on the final day. The Organiser will not be responsible for the loss of any goods that has been left overnight and we therefore advise all exhibitors to clear the goods and exhibits as soon as the exhibition is closed.
'Space Only' Contractors can access the hall until 7am, the morning after the show. Please note that contractors will be liable for charges if any materials are left in the hall after.
Shipping Partner
Important Exhibitor Warning
To protect the privacy of our stakeholders, Messe Frankfurt LLC does not sell attendee or exhibitor list for any of our events. Email solicitations from 3rd parties claiming to offer access to names or contacts from the “attendee database” are completely fraudulent and are not associated with Messe Frankfurt Middle East GmbH in any way.
If you receive an email from any company claiming they have access to attendee lists for any of our events, this is false. They do not have permission to use our brand or sell such lists. Please ignore these emails and report them to your local trading standards agency.
Practical Checks for Your Exhibitor Contact Details:
To make sure your exhibitor contact info is accurate and your marketing preferences are set the way you want, please do the following:
1. Check your contact info
Make sure the name, email, and phone number you’ve listed for marketing are correct and actively monitored. Keeping your contact info accurate and checking your settings regularly will help you avoid surprises and ensure smooth communication before, during, and after the event.
2. Understand how your info is used
- Your company information will be made available on the exhibitor directory. This includes your company name, website, “About Us” section, company address, social media pages, stand and hall number, and product listings. Visitors and other stakeholders can browse this directory to learn more about your company and offerings.
- In addition, your marketing contact details, along with company name, exhibiting staff members, company profile, and product offerings, will be made available to show visitors only through our event app.
- Our Event app is the platform we use to connect visitors and exhibitors. Visitors can browse exhibitor profiles, request meetings, and express interest in specific products or services. This helps exhibitors identify potential leads who are genuinely interested in meeting them.
3. Review visibility settings
Confirm which details you’ve chosen to display publicly and what should remain private.
4. Set you preferences
Make sure your opt-in/opt-out selections are up to date so you only receive relevant communications.
5. Quick practical steps
- Review past communications to see what types of messages exhibitors usually receive.
- Update your details whenever there are staff or role changes.
6. Stick to approved suppliers
Only engage with the pre-approved suppliers listed on your event account. This ensures communications are trusted and avoids spam. To view the full list of our pre-approved suppliers, you can access the list through the Exhibitor Portal or by contacting our operations team on operations.dubai@uae.messefrankfurt.com
Cybercrime Warning
Fraudsters have sometimes sent manipulated invoices from email addresses that look very similar to those of Messe Frankfurt Middle East. Often, it’s just a single letter that’s different or the name arranged slightly differently. Before paying any invoice, always check the sender’s address carefully and verify that the account details are correct.
How to Spot a Phishing Email:
1. Check the Sender's Email Address:
Look for misspellings or unusual domain names (e.g., "@messfrankfurt.com" or “gmail.com” instead of "@<country_subdomain>.messefrankfurt.com"). If the email is from someone in the company, make sure you click on the person’s name in the To field and check the sender’s email address. The email address must end with messefrankfurt.com. If it does not, then it is most probably a phishing email. If it is an external email, make sure the email ends with the domain of the company you are expecting the email from. You can copy the email domain and go to the website to be sure.
2. Beware of Urgent or Unusual Requests:
Emails that pressure you to take immediate action, such as verifying your account or making a payment, are often scams.
3. Examine Links Before Clicking:
Hover over links to see the actual URL before clicking. If the link looks suspicious or unfamiliar, do not click it.
IMPORTANT ACTIONS TO TAKE:
Verify Payment Requests: If you have any concerns regarding a payment requests or financial communications you receive from Messe Frankfurt LLC please verify by contacting us directly through our official communication channels:
- Tel: (971) 4 3894500
- Email: accounts@uae.messefrankfurt.com or accounts@ksa.messefrankfurt.com
Official Account Details: Please do not make any payments to any account that is not the official account provided by our company. Our legitimate account details, including beneficiary name and IBAN, are as follows:
Report Suspicious Activity: If you receive any suspicious emails, phone calls, or messages requesting payment to an unknown account, please forward the details to accounts@uae.messefrankfurt.com or accounts@ksa.messefrankfurt.com immediately.
Official Communications: Ensure that any payment requests or financial communications come from our official email domain @uae.messefrankfurt.com , @messefrankfurtdubai.com., & @ksa.messefrankfurt.com. Email correspondence from other domains, that may look similar, should be reported immediately.
BANK DETAILS
For local transfers and payments in SAR, please use this account:
| Account Holder Name (in Arabic) | شركة ميسه فرانكفورت | اسم صاحب الحساب (بالعربي) |
| Account Holder Name (in English) | COMPANY MESSE FRANKFURT | اسم صاحب الحساب (بالإنجليزي) |
| Bank Name | Saudi Awwal Bank - SAB |
اسم البنك |
| Bank SWIFT Code | SABBSARI | رمز السويفت الخاص بالبنك |
| Account Number | 091059444001 | رقم الحساب |
| IBAN | SA7545000000091059444001 | رقم الآيبان |
| Currency | SAR | العملة |
| Bank Address | 7383 King Fahad Branch Rd, 2338 Al Yasmeen Dist., 13325 Riyadh, Kingdom of Saudi Arabia. | عنوان البنك |
For international transfers and payments in USD, please use this account:
| Account Holder Name (in Arabic) | شركة ميسه فرانكفورت |
اسم صاحب الحساب (بالعربي) |
| Account Holder Name (in English) | COMPANY MESSE FRANKFURT | اسم صاحب الحساب (بالإنجليزي) |
| Bank Name | Saudi Awwal Bank - SAB |
اسم البنك |
| Bank SWIFT Code | SABBSARI | رمز السويفت الخاص بالبنك |
| Account Number | 091059444080 | رقم الحساب |
| IBAN | SA7645000000091059444080 | رقم الآيبان |
| Currency | USD | العملة |
| Bank Address | 7383 King Fahad Branch Rd, 2338 Al Yasmeen Dist., 13325 Riyadh, Kingdom of Saudi Arabia. | عنوان البنك |
